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Enforcement

You have a registration, like all forms of insurance, you hope that you don't have to rely upon it, but you might have to. This is enforcement.

It is important that you stop others from using identical or confusingly similar trade marks, domain names, company names or other identifiers that are the same or similar to your trade mark, because if you don't your customers (or potential customers) might be confused. This is going to result in damage to your business from loss of direct business or tarnishing of your reputation.

Unauthorised use can be innocent or it can be by design, either way if your customers are confused, your business will suffer; it's inevitable.

We advise on the options open to you and the likelihood of success. Frequently a well crafted "cease and desist" letter to the other side can settle a dispute, without need to initiate formal proceedings in the court, but if that becomes necessary, we do that too, with our litigation associates.

We can also deal with counterfeit products being sold on the internet or physically and illegal importation issues that may arise. With this in mind we have a number of specific enforcement tools which are provided in association with specialist enforcement agencies with whom we work closely.

We are also experienced in preparing and filing EU Customs Notices and liaising with customs and other government enforcement agencies.